STAYNEO reimagines the efficiency of space operations,
creating not just places to stay,
but experiences of greater joy and value.
StayNeo develops in-house IT solutions tailored for small and mid-sized lodging spaces.
Designed based on real operational needs,
the system is built on a cloud-based architecture that
requires no installation or server
—ready to use from day one.
Overview
Corporate History
- NewBlanc Central Myeongdong, Euljiro – Opened
- Taean Project Underway
- Hotel Solutions Development: Chatbot / PMS / AI BGM, etc.
- 정부지원 중소기업 R&D 프로젝트 선정 (3년 과제)
- Consortium: Sejong University, Kwangwoon University, Yanolja, E-Land Group (Kensington), GKL, StayNeo
- Additionally, three projects are currently under review (3 locations in Seoul)
- Euljiro Hotel Operations and Design Project Underway
- FF&E, OP&E, 도면검토, 주요시설 운영 컨셉
- Contract Awarded for Taean-gun Accommodation Brand Matching Project
- Capitaland Hotel Acquisition Consulting
- Awarded TA Contract for SQISOFT Cassia Project
- Collaboration Project with Sejong University
- Advisory for LeeSae FNC Jeju Stay Development Project
- Under Review:Bundang Seohyun Hotel Management Outsourcing Project
- Under Review:Yeongdeungpo Residential Accommodation Management Outsourcing Project
- Consulting Partner of CBRE
- Yangyang Residential Stay Breakfast Consulting & Equipment Contract
- Reviewing Taean Residential Stay Development Project
- Awarded the Euljiro Yegwandong Hotel Project
- Under review: Cassia Sokcho Contactless Solution TA Project
- STAYNEO PMS Development
- Reviewing the Hanstyle Resort Development Project in Goseong
- Outsourced Consulting for HPM Partners
- Secured the Yeongdeok PJ
- ONDA MANAGEMENT Operations Consulting & ONDA Development
- PMS & KIOSK Field Consulting – Cullinan Kondae and Wangsimni
- Outsourced Consulting for HPM
- Chungju Residence Development Consulting
- Cheongdam Prima Hotel Site Development Consulting
- Consulting for Cassia Sokcho Solution Development
- Awarded Contract for HotelProp PMS Planning
- IRDV Gangneung Tourism Complex Plan (HPM Outsourced Contract Secured)
- Secured IT Management Contract for Ibis and Ibis Budget Haeundae
CEO HWANGBO, SUK
The only hotel management CEO in Korea with a career that includes top-level positions in
global hotel chains.
Career History
CEO, STAYNEO Co., Ltd. (Present)
Planning Director, Influencer Content Association (Present)
Regular Member, Korea Tourism Startup Association (Present)
CSO, Handpicked Hotel (Former)
Hotel Project Consultant, SQISOFT (Former)
Head of Operations, HotelFrom & AZMT (Former)
Head of Strategic Marketing, Ambassador Hotel Group (Former)
General Manager, Ibis Ambassador Insadong (Former)
General Manager, Ibis Budget Ambassador Dongdaemun (Former)
Head of ESG (SD-Planet 21 Program), Accor Korea (Former)
Head of ISO 9001 & 14001, Accor Korea Hotels (Ibis & Novotel) (Former)
Extensive experience at various hotels including Ambassador Pullman, Gukdo Hotel, Ibis Styles Gangnam,
and Holiday Inn Express (Former)
VISION OF STAYNEO
Creating valuable spaces.
Anyone can manage operations, but creating true value within them is challenging. We commit to generating diverse values for every space we handle.
Pursuing innovation through DX.
We are always prepared for new digital solutions and continuously research for optimal effectiveness. Through thorough evaluation, we develop innovative operational methods.
We put people first.
We strive to support people—the core of the service industry—including employees, customers, partners, and investors.
TEAM STAYNEO is composed of experienced “crew” members who have hands-on operational expertise, with specialists in each field taking full responsibility for the company.
Team Support
HR, Finance & Procurement,
Facilities, IT, Consulting, etc.
Team Commercial
S&M (Sales & Marketing),
Property Development, etc.
Team Solution
Multifaceted Operational Solution Planning
and Development
Team Project 1
Operations in the Busan and Gyeongnam regions
Team Project 2
Operations in the Seoul, Gyeonggi,
and Gangwon regions
Team Project 3
Operations in the Jeolla and Jeju regions
STAYNEO goes beyond optimizing operational efficiency to create greater enjoyment and
value in the spaces where customers stay.
stay
Sojourn
"to remain; to stay; to be left"
"stay; visit"
NEO
young, new
Words that mean [New], [Young], and [Recent]
from Greek neos, meaning “new,” “young,” or “recent”
A fresh and youthful stay
STAYNEO started with the vision of redefining
“stay” by bringing a fresh,
young vibe that matches today’s trends.
We listen to your needs and turn possibilities into reality through expertise and execution.
Reference
The STAYNEO team brings extensive expertise in boosting revenue and reducing costs,
backed by diverse professional backgrounds and hands-on experience in operating numerous hotels.
STAYNEO ltd. is...
We prioritize our guests’ comfort above all, striving to maximize spatial
and operational efficiency.
Our goal is to go beyond simple accommodation—creating greater joy and value in every stay.
Solution
We are continuously developing solutions such as PMS, CMS, MMS, and Untact Mobile Solutions,
and we are committed to expanding our capabilities even further to deliver more advanced innovations.
OBJECTIVE
Starting with one location in 2024, we aim to expand to four locations by 2025 and reach a total of ten operational sites by 2027. (이중 2025년 최소 1개소 이상 직영 운영 목표)
Starting from the second half of 2025, we aim to generate additional revenue through solution deployment, targeting KRW 20 billion in sales and KRW 4.5 billion in profit by 2027.
STAYNEO-Driven Target Properties and Revenue
Revenue Goal
400m
krw
1 sites
30m
krw
2024
3b
krw
4 sites
350m
krw
2025
12b
krw
7 sites
2b
krw
2026
20b
krw
10 sites
4.5b
krw
2027
Patent Status
STAYNEO’s unique solutions, developed through operation-focused planning and hands-on development experience,
are recognized for their originality and effectiveness,
and are protected by a patent-based system.
Experience STAYNEO’s unique and exclusive solutions powered by this expertise.
Partners OF StayNEO
STAYNEO delivers optimal solutions through diverse partners.
news OF StayNEO
Discover the latest news from STAYNEO.
A DX (Digital Transformation) challenge led by STAYNEO Co., Ltd. and startups, together in the experimental lab of Newblanc Central Myeongdong.


























